MobileFuse Launches Next Generation Of Mindset Targeting®
MobileFuse Now Allows Advertisers to Combine Existing Audience Segments With Proprietary Mindset Data.
MobileFuse, a company dedicated to targeting “moments” in mobile and digital advertising, today announced the next generation of the company’s Mindset Targeting®. As part of the updated offering, advertisers will now be able to take existing data sets, customer lists or audience segments and target specific Mindsets within those groups, enabling advertisers to unlock more value out of their existing assets. Advertisers will also now be able to utilize new creative units, specifically designed to take advantage of Mindset Targeting®.
To date, when advertisers have set up campaigns with Mindset Targeting®, MobileFuse has created custom Mindsets specifically for the campaign, built by looking at everything from weather, time of day and location, to purchasing patterns and other contextual information ranging from FAA flight data to voter registration lists. To date, over 170 active Mindsets have been built for brands.
With the next generation of Mindset Targeting®, advertisers can now combine these custom Mindsets with their own CRM data, or other pre-existing audience segments, to leverage the power of Mindset Targeting® within a specialized, pre-defined group.