CASE STUDIES

FOOD & BEVERAGE
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Campaign Objectives

Persuade healthy-minded consumers who are strapped for time to buy the brand instead of others to meet their snacking needs throughout their day.

Targeting and Execution

Leverage Mindset Targeting to reach people in busy moments throughout their days, as well as when they may be creating grocery lists; Residential Relaxers, Busy Professionals, and users experiencing “Me Time” Moments
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Results

Mindset Interstitial

Mindset Expandable

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Engagement Rate
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Learnings

  • We saw the strongest engagement rates made in afternoons, perhaps when snack time and after-lunch hunger hit the hardest.
  • Performance was stronger when users were connected to WiFi and in ‘downtime’ moments, like Residential Relaxers and Me Time Moments. We are able to bring this moment-based learning into the next Planters campaign.