Case Studies

Auto

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CAMPAIGN OBJECTIVE

Celebrate Hispanic culture and highlight how the auto brand enables enjoying the full potential of the summer season.

SUMMER SEASON

TARGETING &
EXECUTION

Engage Hispanic auto shoppers with MobileFuse’s proprietary Mindset Targeting™ and contextual alignment.

Results

90%

VIDEO COMPLETION RATE

1.32%

CLICK-THROUGH RATE
LEARNINGS

Auto brand messaging resonated most with the target audience in moments when planning their summer travel. Video was the top performer, driving most success when auto shoppers are enjoying the outdoors during the summer season.

VIDEO WAS A CORE PERFORMER