MobileFuse’s MFI Location Verification product addresses the reliability of passed Latitude/Longitude data by testing incoming Lat/Lons for both internal consistency (Palindromes, Centroids, NGram Pattern-matching, Accuracy thresholding) and contextual clues from POI databases (Warping, Out-of-Geo tests, Illogical placement) to provide accurate measurement and optional filtering of invalid/fraudulent location signals.
By 2021 half of all mobile ad spend will utilize location targeting, however..
OF LOCATION DATA IS INACCURATE
Location Verification Patent Number:
Verify granular location targeting accuracy by leveraging GPS lat/lon signals.
Learn where your impressions were served to better understand your audience and discover location categories and brand insights by POI.
Evaluate inventory partnerships by location signal quality and optimize impression distribution based on location strength to maximize spend.