Solutions

MFX Exchange

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Providing transparent and brand-safe video and display
inventory within pre-packaged or customized verticals

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MobileFuse Custom Targeting:
Programmatic Private Marketplace Deals

MobileFuse’s PMPs are built using premium publishers which provide 1st-party data to target the right users in the right places based on an advertiser’s KPI. Our data-enriched mobile inventory is highly customizable, highly viewable, brand-safe, and available across all major DSPs.

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Purchase data

This 1st-party, point-of-purchase shopper data enables MobileFuse to target users who have purchased specific product types, brands or shopped with a specific retailer.

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Deterministic visitation data

MobileFuse’s LiFTS product (Location, Frequency, Time Spent) uses a combination of a user’s historic location, visit frequency, and time spent at a POI to make inferences about the preferences, habits, or intents of a specific audience, enabling brands to more granularly target their intended audience.

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Poi Geotargeting

MobileFuse uses highly accurate GPS-derived lat/lon location data from in-app publisher partners, combined with our proprietary location verification solution for a best-of-breed geotargeting/geofencing execution.

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Agency/DSP targeting with mobilefuse supply

Provide direct-to-publisher and brand-safe inventory on the open exchange

MFX PRIVATE MARKETPLACE

Serve the right message across private custom audience deals

Contextual

Using publisher data, target verticals such as Women’s, Sports, Fashion, Entertainment, etc. and run brands with LDA and Pharma requirements.

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Brand safe

Utilize industry-leading brand safety and verification technologies to ensure an overall <1% invalid traffic score as well as customized whitelists and blacklists.

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Supply

Direct-to-publisher inventory that can be targeted by such standards as MRAID, VAST, and benchmarks for performance, including viewability, completion rates and CTR.

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Audience

Segmented inventory using 1st-party (deviceIDs, Age, Gender, etc.) and 3rd-party data to ensure your message is reaching the correct audience.

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Our Proprietary Publisher Platform Measures:

88%

AVERAGE

#1

LARGEST IN-APP DISPLAY

91%

DEAL ID SUPPLY

86%

AVERAGE

<1%

SIVT FRAUD

TRUE LAT/LONG IMPRESSION PASS BACK

90%+