December 17th, 2015
Brendan Butts and Chad Arrendell
About Episode 4
In this episode Chad and Brendan discuss VAST (Video Ad Serving Template) and it’s different versions and features.
Versions of VAST
VAST 2.0 – Still in heavy use
VAST 3.0 – Still being adopted
VAST 4.0 (Draft) – Still in draft stage
Some Video Types
Pre-roll – Rolls before video
Mid-roll – Rolls during video
Post-roll – Rolls after video
- Not easy to block Video Ads with an Ad Blocker
- Bit Rate is akin to the size of the video, the amount of bits that are streamed for a second of video. Higher bit rate means higher video quality.