MobileFuse is partnering with Ibotta to bring exclusive shopping segments built with proprietary data.
New York, NY. MobileFuse announced today that they have reached a partnership with Ibotta, a top mobile shopping app. Through this partnership, Ibotta will share access to proprietary, purchased-based audience segments. As trusted partners, MobileFuse will not only offer many Ibotta CPG segments, but will also have sole access to select categories, including: retail, toys, apparel, travel and electronics stores.
By categorizing users of the Ibotta app anonymously, MobileFuse was able to run client campaigns that resulted in higher engagement rates.
“We are very excited to partner with a leading player like MobileFuse,” said Mike Dadlani, Vice President of Media & Data Partnerships for Ibotta. “Their service-oriented approach to ensure security and success is why we granted MobileFuse access to these select segments.”
“We are excited to be teaming up with a consumer technology powerhouse like Ibotta. I have no doubt our clients are going to feel the benefits of this partnership,” says Ken Harlan, MobileFuse CEO. “After testing on a handful of campaigns in 2016 and seeing increased engagement by consumers, our clients will benefit from this great partnership in 2017 moving forward are going to see increased engagement due to the detailed retail data we now have access to.”
Harlan added, “We believe the testing was so successful because Ibotta’s app is widely used across a variety of retailers, which lead to a more relevant audience. Other options are usually confined to purchase information from one source.”
MobileFuse is a mobile-first company providing clients with quality ad inventory, moments based advertising, meaningful analytics, and impactful creative; what we call the four pillars. We deliver results whether it be brand engagement and awareness or real-life attribution solutions, like conversion and visitation. The New York-based company is self-funded, profitable and 100 percent focused on exceeding client expectations.
As the largest consumer technology company headquartered in Denver, CO, Ibotta (“I bought a…”) is transforming the shopping experience by making it easy for consumers to earn cash back on everyday purchases through a single smartphone app. The company partners with leading brands and retailers to offer rebates on groceries, electronics, clothing, gifts, home and office supplies, restaurant dining, and more. Ibotta is the premier destination for rewarded shopping on mobile, and has paid out more than $185 million in cash back to its users. Launched in 2012, Ibotta has nearly 22 million downloads, and is one of the most frequently used shopping apps in the United States. Smart shopping starts with Ibotta.