MobileFuse’s latest viewability assessment is another sign of the company’s ongoing commitment to supplying high quality ad inventory to their clients.
New York, NY: MobileFuse has announced the results of their Q2 Viewability assessment which has resulted in a high rate of 88.59% for their ad inventory. This rate was verified and qualified by leading marketing measurement software company, DoubleVerify, and comes in 13 points higher than DoubleVerify’s June benchmark viewability number for in-app programmatic display viewability. This highly viewable inventory is offered on a managed or programmatic basis. Buyers can access this supply via MobileFuse’s programmatic platform (MFX) on AppNexus, by contacting their sales representative for a Deal ID, or can buy via an Insertion Order.
“Bringing highly viewable inventory to market is important to drive digital media investments,” says Matt McLaughlin, COO at DoubleVerify. “It’s great to see a company like MobileFuse focused on the critical factors that brands care about when it comes to gaining maximum performance from their digital campaigns.”
“MobileFuse is thrilled with the results of our latest viewability assessment,” says MobileFuse CEO Ken Harlan. “We always knew our supply was highly viewable and are happy to have an independent, third party verify this.”
Harlan added, “MobileFuse will continue to run quarterly network supply audits to ensure its supply is as desirable and transparent as possible. We are committed to growing our viewability offering and strengthening our viewability rates moving forward.”
MobileFuse is a leading, moments based advertising company focused on delivering receptive moments and real-time insights and results to agencies and brands. Through cutting-edge analytics, precision targeting capabilities, and sophisticated proprietary technologies, MobileFuse delivers unique and impactful campaigns for our clients. With a presence across the country, this New York-based company is 100% focused on customer service and exceeding client expectations.
DV is the leading provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level advertising performance. Since 2008, DV has helped Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. Learn more at doubleverify.com.