MobileFuse

About Us

MobileFuse Culture

A culture of energy that fuels our understanding of mobile technology

Our culture was baked in mobile from the moment Ken and Val decided to start a company focused on mobile advertising. Today the entire team of “MFusers” are mobile advertising experts. Our solutions combine data, creative, direct publishers, moments, and insights to influence consumers for our clients. With hundreds of case studies, we have a proven track record that produces results for marketers.

Our History

2009

MobileFuse was founded by Ken Harlan and Val Katayev; mobile devices made up only .5% of Internet traffic; the iPad didn't exist yet

Our History

2010

Started integrating with publishers directly… decided to focus on app developers

Our History

2012

Realized that apps had richer data than mobile sites… Specifically GPS coordinates, which were and still are much more precise than IP addresses (the difference in precision can range from 10 to 100 miles)

Our History

2013

Rolled out Mindset Targeting for Receptive Moments… Combined precise location with time of day, day of week, weather, and events.

Our History

2014

Dramatically expanded Mindsets and started developing expandable, rich media (interactive) ad units that won awards…

Our History

2015

Rolled out Insight Reports that provided data on which specific environmental signals impacted campaign performance… At the time, these Insight Reports took days to compile