Solutions

MobileFuse Exchange (MFX)

Providing transparent and brand-safe video and display
inventory within pre-packaged or customized verticals

Programmatic Private Marketplace Deals

MobileFuse's PMPs are built using premium publishers which provide 1st-party data to target the right users in the right places based on an advertiser's KPI. Our data-enriched mobile inventory is highly customizable, highly viewable, brand-safe, and available across all major DSPs.

Purchase data

This 1st-party, point-of-purchase shopper data enables MobileFuse to target users who have purchased specific product types, brands or shopped with a specific retailer.

Deterministic visitation data

MobileFuse's LiFTS product (Location, Frequency, Time Spent) uses a combination of a user's historic location, visit frequency, and time spent at a POI to make inferences about the preferences, habits, or intents of a specific audience, enabling brands to more granularly target their intended audience.

Poi Geotargeting

MobileFuse uses highly accurate GPS-derived lat/lon location data from in-app publisher partners, combined with our proprietary location verification solution for a best-of-breed geotargeting/geofencing execution.

Provide direct-to-publisher and brand-safe inventory on the open exchange

Serve the right message across private custom audience deals

Contextual

Using publisher data, target verticals such as Women's, Sports, Fashion, Entertainment, etc. and run brands with LDA and Pharma requirements.

Brand safe

Utilize MRC Accredited content verification partners to ensure Brand Safe, Fraud-free campaigns with the ability to leverage custom inclusion and exclusion lists.

Supply

Direct-to-publisher inventory that can be targeted by such standards as OMSDK, MRAID, VAST, and by performance benchmarks such as CTR, viewability, video completion, and in-store or online attribution.

TAG Platinum

In Q1 2022, MobileFuse joined a list of 15 companies in the world who hold the TAG Platinum status. This certification is attained by holding all three TAG Seals- Certified Against Fraud, Certified Against Malware, and Brand Safety Certification. MobileFuse is the only In-App focused company of the 15 TAG Platinum members.

Audience

Segmented inventory using 1st-party (deviceIDs, Age, Gender, etc.) and 3rd-party data to ensure your message is reaching the correct audience.