Our culture was baked in mobile from the moment Ken and Val decided to start a company focused on mobile advertising. Today the entire team of “MFusers” are mobile advertising experts. Our solutions combine data, creative, direct publishers, moments, and insights to influence consumers for our clients. With hundreds of case studies, we have a proven track record that produces results for marketers.
MobileFuse was founded by Ken Harlan and Val Katayev; mobile devices made up only .5% of Internet traffic; the iPad didn’t exist yet
Started integrating with publishers directly… decided to focus on app developers
Realized that apps had richer data than mobile sites… Specifically GPS coordinates, which were and still are much more precise than IP addresses (the difference in precision can range from 10 to 100 miles)
Rolled out Mindset Targeting for Receptive Moments… Combined precise location with time of day, day of week, weather, and events.
Dramatically expanded Mindsets and started developing expandable, rich media (interactive) ad units that won awards…
Rolled out Insight Reports that provided data on which specific environmental signals impacted campaign performance… At the time, these Insight Reports took days to compile
Integrated MFX with major DSPs making MobileFuse supply available programmatically
Location Verification MFI Patent Pending #16285889
Mindset Targeting™ allows advertisers to reach consumers across Mobile and Digital Out-of-Home screens
Co-Founder & CEO
VP of brand sales
VP Audience Strategy & Ops
VP of Engineering
Co-Founder &Managing Member