CASE STUDIES
AUTO
SUMMER SEASON
CAMPAIGN OBJECTIVE
Celebrate Hispanic culture and highlight how the auto brand enables enjoying the full potential of the summer season.
SUMMER SEASON
TARGET & EXECUTION
Engage Hispanic auto shoppers with MobileFuse's proprietary Mindset Targeting™ and contextual alignment.
RESULTS
90%
VIDEO COMPLETION RATE
1.32%
CLICK-THROUGH RATE
VIDEO WAS A CORE PERFORMER
LEARNINGS
Auto brand messaging resonated most with the target audience in moments when planning their summer travel. Video was the top performer, driving most success when auto shoppers are enjoying the outdoors during the summer season.
VIDEO WAS A CORE PERFORMER
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