CAMPAIGN OBJECTIVE
Increase in-store sales for ice cream brand leading up to Valentine's Day
Valentine's Day
TARGETING
& EXECUTION
Leverage MobileFuse's proprietary Mindset Targeting, LIFTs, and Contextual alignment to reach older males aged 35-64 making on-the-go purchases for their significant other.
Results
25.54%
LIFT IN PURCHASE INTENT
6.87%
ENGAGEMENT RATE
Learnings
- This well-known ice cream brand drove higher lift in purchase intent during their Valentine's Day promotion, generating the highest overall engagements in moments on-the-go and in downtime when researching gift options for Valentine's Day.
- Messaging resonated most with older male shoppers, with the highest overall engagements from moments on-the-go and during their downtime when researching gift options for Valentine's Day.
25% LIFT IN PURCHASE INTENT