CAMPAIGN OBJECTIVE
Enhance awareness of fast food brand amongst QSR indulgers frequenting competitors.
QSR COMPETITORS
TARGETING
& EXECUTION
Reached adults aged 25-49 in on-the-go or downtime moments by leveraging MobileFuse's proprietary Mindset Targeting™ in addition to contextual targeting and geofencing. Our proprietary location verification tool ensured that we reached consumers within a geofence around the brand's QSR locations. Additionally, a visitation study measured ad effectiveness in driving traffic to brand restaurants.
Results
12.91%
ENGAGEMENT RATE
88.60%
VIDEO COMPLETION RATE
97%
OF VISITS WERE 3+ MINUTES
Learnings
The message resonated most with both younger men on-the-go and lower-income households. These consumers look for efficient, budget-friendly dining options. Campaign engagements spiked during peak commuting hours when diners were most likely to spend time on their mobile devices. Visitation study measurement also showed that exposure to brand messaging resulted in a 40% lift in foot traffic, with the majority of visitors spending more than three minutes in a restaurant location.
PEAK COMMUTING HOURS