CAMPAIGN OBJECTIVE
Drive awareness and visitation to retail mall during the holiday season.
HOLIDAY SEASON
TARGETING
& EXECUTION
Reach affluent shoppers aged 25-54 within a 5-mile radius of a targeted retail mall, leveraging Mindset Targeting, LIFTs, and Retargeting against MobileFuse's brand-safe and high-quality supply. Measure brand effectiveness with Brand Lift & Visitation studies.
Results
152.34%
FOOT-TRAFFIC UPLIFT
50%
LIFT IN BRAND CONSIDERATION
0.44%
CLICK-THROUGH RATE (Fashion & Style Vertical)
63%
LIFT IN MOMS-ON-THE-GO MINDSET
Learnings
- Brand messaging resonated most with Moms-On-the-Go when completing holiday gift purchases.
- Foot traffic increased when consumers were exposed to creative, driving a 7x footfall uplift over benchmark, with the majority of shoppers most likely to make purchases at electronics retailers.
FOOT TRAFFIC INCREASED 7X