CASE STUDIES
SHOPPER MARKETING
HALLOWEEN
CAMPAIGN OBJECTIVE
Drive awareness and in-store purchase of Candy brand for Halloween.
HALLOWEEN
TARGET & EXECUTION
Leveraged proprietary Mindset Targeting, LIFTs, and Geofencing capabilities to reach big box parent shoppers and candy enthusiasts.
RESULTS
94%
VIDEO COMPLETION RATE
9%
ENGAGEMENT RATE
PERFORMANCE INCREASED 2X
LEARNINGS
- Errand Queens and Family Fun Timer mindsets during the afternoon time-frame drove highest engagement.
- Similarly, Big box shoppers were most likely to watch the video at shopping malls, restaurants, and sports fields.
PERFORMANCE INCREASED 2X
Chat with us
PO BOX 37
STIRLING, NJ 07980
© 2025 MobileFuse. All rights reserved.
