CAMPAIGN OBJECTIVE
Drive awareness and in-store purchase of Candy brand for Halloween
Shopper Marketing
TARGETING
& EXECUTION
Leveraged proprietary Mindset Targeting, LIFTs, and Geofencing capabilities to reach big box parent shoppers and candy enthusiasts.
Results
94%
VIDEO COMPLETION RATE
9%
ENGAGEMENT RATE
Learnings
- Errand Queens and Family Fun Timer mindsets during the afternoon time-frame drove highest engagement.
- Similarly, Big box shoppers were most likely to watch the video at shopping malls, restaurants, and sports fields.
PERFORMANCE INCREASED 2X