Shopper Marketing Case Study

CASE STUDIES

SHOPPER MARKETING

HALLOWEEN

CAMPAIGN OBJECTIVE

Drive awareness and in-store purchase of Candy brand for Halloween.

HALLOWEEN

TARGET & EXECUTION

Leveraged proprietary Mindset Targeting, LIFTs, and Geofencing capabilities to reach big box parent shoppers and candy enthusiasts.

RESULTS

94%

VIDEO COMPLETION RATE

ENGAGEMENT RATE

PERFORMANCE INCREASED 2X

LEARNINGS

Errand Queens and Family Fun Timer mindsets during the afternoon time-frame drove highest engagement.
Similarly, Big box shoppers were most likely to watch the video at shopping malls, restaurants, and sports fields.

PERFORMANCE INCREASED 2X

PO BOX 37

STIRLING, NJ 07980