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CASE STUDIES
TRAVEL
Campaign
Objectives
Increase hotel room bookings for various properties
Targeting and
Execution
Utilized travel & millennial Mindset segments to effectively reach target consumers
Retargeted these users based off clicks to drive them down the purchasing funnel
Utilized Fusion Attribution to track and optimize toward bookings across both mobile devices and desktop computers
Learnings
Drove bookings over 30 day flight, with a .3% conversion rate
Although only smartphone placements were executed, a majority of bookings were made on desktop