CASE STUDIES

TRAVEL
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Campaign Objectives

Increase hotel room bookings for various properties

Targeting and Execution

  • Utilized travel & millennial Mindset segments to effectively reach target consumers
  • Retargeted these users based off clicks to drive them down the purchasing funnel
  • Utilized Fusion Attribution to track and optimize toward bookings across both mobile devices and desktop computers
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Learnings

  • Drove bookings over 30 day flight, with a .3% conversion rate
  • Although only smartphone placements were executed, a majority of bookings were made on desktop