CAMPAIGN OBJECTIVE
Entice weekend vacationers to book summer season passes for an amusement park
AUSTIN & HOUSTON
TARGETING
& EXECUTION
Leverage MobileFuse's proprietary Mindset Targeting™ and 3rd Party data to accurately reach parents and young adults, as well as include a sales lift measurement study to showcase ad effectiveness in driving bookings.
Results
200%
LIFT IN FOOT-TRAFFIC
2,034
SEASON-PASS BOOKINGS
Learnings
MobileFuse drove significant lift (200%) in season-pass bookings, with high performance from vacationers living in close proximity to the amusement park. Local visitors exposed to creative spent up to one hour on weekend afternoons enjoying water park rides with family.
200% Lift In Season Pass Bookings