Case Studies

CPG

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CAMPAIGN OBJECTIVE

Increase in-store sales for ice cream brand leading up to Valentine’s Day

VALENTINE’S DAY

TARGETING
& EXECUTION

Leverage MobileFuse’s proprietary Mindset Targeting, LIFTs, and Contextual alignment to reach older males aged 35-64 making on-the-go purchases for their significant other.

Results

25.54%

LIFT IN PURCHASE INTENT

6.87%

ENGAGEMENT RATE
LEARNINGS
  • This well-known ice cream brand drove higher lift in purchase intent during their Valentine’s Day promotion, generating the highest overall engagements in moments on-the-go and in downtime when researching gift options for Valentine’s Day.
  • Messaging resonated most with older male shoppers, with the highest overall engagements from moments on-the-go and during their downtime when researching gift options for Valentine’s Day.

25% LIFT IN PURCHASE INTENT