Case Studies

QSR – Foot Traffic

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CAMPAIGN OBJECTIVE

Enhance awareness of fast food brand amongst QSR indulgers frequenting competitors.

QSR COMPETITORS

TARGETING &
EXECUTION

Reached adults aged 25-49 in on-the-go or downtime moments by leveraging MobileFuse’s proprietary Mindset Targeting™ in addition to contextual targeting and geofencing. Our proprietary location verification tool ensured that we reached consumers within a geofence around the brand’s QSR locations. Additionally, a visitation study measured ad effectiveness in driving traffic to brand restaurants.

Results

12.91%

ENGAGEMENT RATE

88.60%

VIDEO COMPLETION RATE

97%

OF VISITS WERE 3+ MINUTES
LEARNINGS

The message resonated most with both younger men on-the-go and lower-income households. These consumers look for efficient, budget-friendly dining options.  Campaign engagements spiked during peak commuting hours when diners were most likely to spend time on their mobile devices. Visitation study measurement also showed that exposure to brand messaging resulted in a 40% lift in foot traffic, with the majority of visitors spending more than three minutes in a restaurant location.

PEAK COMMUTING HOURS