Case Studies

Retail

Line Bottom Right
CAMPAIGN OBJECTIVE

Drive awareness and visitation to retail mall during the holiday season

HOLIDAY SEASON

TARGETING &
EXECUTION

Reach affluent shoppers aged 25-54 within a 5-mile radius of a targeted retail mall, leveraging Mindset Targeting, LIFTs, and Retargeting against MobileFuse’s brand-safe and high-quality supply. Measure brand effectiveness with Brand Lift & Visitation studies.

Results

152.34%

FOOT-TRAFFIC UPLIFT

50%

LIFT IN BRAND CONSIDERATION

0.44%

CLICK-THROUGH RATE (Fashion & Style Vertical)

63%

LIFT IN MOMS-ON-THE-GO MINDSET
LEARNINGS
  • Brand messaging resonated most with Moms-On-the-Go when completing holiday gift purchases.
  • Foot traffic increased when consumers were exposed to creative, driving a 7x footfall uplift over benchmark, with the majority of shoppers most likely to make purchases at electronics retailers.

FOOT TRAFFIC
INCREASED
7X