Case Studies

Shopper Marketing

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CAMPAIGN OBJECTIVE

Drive awareness and in-store purchase of Candy brand for Halloween

SHOPPER MARKETING

TARGETING &
EXECUTION

Leveraged proprietary Mindset Targeting, LIFTs, and Geofencing capabilities to reach big box parent shoppers and candy enthusiasts.

Results

94%

VIDEO COMPLETION RATE

9%

ENGAGEMENT RATE
LEARNINGS
  • Errand Queens and Family Fun Timer mindsets during the afternoon time-frame drove highest engagement.
  • Similarly, Big box shoppers were most likely to watch the video at shopping malls, restaurants, and sports fields.

PERFORMANCE INCREASED 2X