Case Studies

Travel

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CAMPAIGN OBJECTIVE

Entice weekend vacationers  to book summer season passes for an amusement park

AUSTIN & HOUSTON

TARGETING &
EXECUTION

Leverage MobileFuse’s proprietary Mindset Targeting™ and 3rd Party data to accurately reach parents and young adults, as well as include a sales lift measurement study to showcase ad effectiveness in driving bookings.

Results

200%

LIFT IN FOOT-TRAFFIC

2,034

SEASON-PASS BOOKINGS
LEARNINGS

MobileFuse drove significant lift (200%) in season-pass bookings, with high performance from vacationers living in close proximity to the amusement park. Local visitors exposed to creative spent up to one hour on weekend afternoons enjoying water park rides with family.

200% Lift In Season Pass Bookings