Location Verification

SOLUTIONS

LOCATION VERIFICATION

HOW DO WE DETERMINE LOCATION ACCURACY?

MobileFuse's MFI Location Verification product addresses the reliability of passed Latitude / Longitude data by testing incoming Lat / Lons for both internal consistency (Palindromes, Centroids, NGram Pattern-matching, Accuracy thresholding) and contextual clues from POI databases (Warping, Out-of-Geo tests, Illogical placement) to provide accurate measurement and optional filtering of invalid / fraudulent location signals.

NOT ALL LOCATION IS CREATED EQUAL

By 2021 half of all mobile ad spend will utilize location targeting, however...

60%

OF LOCATION DATA IS INACCURATE

Location Verification Patent Number: US11023927

KEY FACTS

Centroids are fraudulently provided in place of missing GPS coordinates.
Cellular IPs provide location for cell towers, not devices.
We filter out invalid locations, such as those in a body of water.

Targeting Verification

Verify granular location targeting accuracy by leveraging GPS lat / lon signals.

Delivery Insights

Learn where your impressions were served to better understand your audience and discover location categories and brand insights by POI.

Inventory Comparisons

Evaluate inventory partnerships by location signal quality and optimize impression distribution based on location strength to maximize spend.