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Solutions

Mindset Targeting™ & Insights

MOMENTS THAT MATTER MOST

Mindset Targeting™ is our proprietary solution that not only looks at who your audience is​,​ but ​also ​analyzes real world signals to know when your target is most likely to be impacted by your ​brand’s message. We combine this dynamic targeting with attention grabbing creative to ensure all campaigns make a difference. It’s the modern version of being in the Right Place, at the Right Time, with the Right Message.

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MINDSET:
COMMUTER
MINDSET:
ERRAND RUNNER
MINDSET:
ACTIVE LIFESTYLE
MINDSET:
MILLENNIAL TRENDSETTER
MINDSET:
RESIDENTIAL RELAXER
MINDSET:
RESIDENTIAL RELAXER
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HOW WE AMPLIFY MOMENTS

DETERMINISTIC DATA
  • USER REGISTRATION DATA
  • PROXIMITY TARGETING
  • LOCATION HISTORY
  • PURCHASE DATA
  • LIVE-EVENT DATA
  • APP AFFINITY
  • WEATHER

Age 18 - 34

Reach potential shoppers within a mall

Frequent Diners

Purchased make-up in past 30 days

Pride parade

Fast QSR App User

67 degrees and Cloudy

THIRD PARTY DATA

INSIGHTS

Providing transparency and in-depth analysis with our proprietary reporting widgets that provide recommendations and optimizations to enhance your success.

Transparent, real-time insights & data

  • Mindsets
  • Retargeting
  • Content Vertical
  • Time Spent
  • Social Lift
  • Population &Top Locations
  • Performance by Location
  • Age, Gender, & Ethnicity
  • Household Income
  • Time of Day & Day of Week
  • Weather & Temperature
  • Connection Type
  • Device Type & OS
  • Device Carrier & Make
  • DOOH Screen Type
  • Zip, City, State, & DMA

MINDSET INDEX

See what moments your consumers were in when they engaged with your advertisement

AGE

Engagement by age ranges

TOP PERFORMING GEOS

See which US regions are most impacted by an advertisement. Go even further and leverage MobileFuse’s proprietary shopper marketing report to see the performance by each targeted POI.

WEATHER CONDITION & TEMPERATURE

Real-time current condition data updated every 10 minutes