Closing the Gap Between Audience Planning and Activation

You can build the right audience and define the right strategy. But that work can only go so far if you can’t find enough of that audience within the inventory you’re buying.

That’s the challenge advertisers face as identity signals continue to vary across devices, publishers, and environments. Mobile advertising IDs and cookies remain important, but they don’t cover every opportunity.

Addressable reach requires more than one signal.

MobileFuse starts with the supply itself. We work directly with premium publishers, giving buyers access to quality inventory with strong availability of mobile advertising IDs and cookies. These relationships create a solid foundation for addressable activation across mobile environments.

When traditional identifiers aren’t available, our SDK makes it easier for publishers to generate alternative IDs. This creates more opportunities to support audience matching and activation without depending too heavily on one type of identifier.

We strengthen this foundation through established identity partnerships.

These capabilities allow more than 90% of users across MobileFuse supply to be associated with an addressable signal.

For agencies and advertisers, that translates into more usable audience scale, greater flexibility in activation, and more opportunities to connect planned audiences with quality inventory.

How much more of your audience could you reach? Talk to MobileFuse about bringing our addressable supply into your next media plan.