Get to Know Us: MobileFuse’s Industry-Leading Cross-Screen Creative Capabilities

In-app advertising has traditionally relied on a limited set of standard ad formats that, while effective, offered little in terms of creative flexibility. With our creative capabilities, we’re providing our advertiser partners an entirely new toolkit to engage audiences across screens. 

We’ve innovated our offerings to allow for more dynamic and personalized experiences overall. This is important – a report from Precis Digital found 48% of people prefer personalized ads. Unique and tailored creatives help deliver against these customer expectations.

With this in mind, cross screen ads help marketers deliver consistent, unified messaging across smartphones, tablets, connected TVs (CTV), desktops, and other devices. This approach is critical as consumers increasingly shift between devices throughout the day – for example, someone might start with mobile during a morning commute, transitioning to desktops at work, and ending with CTV in the evening. Cross-screen strategies help brands and advertisers engage audiences at the right moments, ensuring their messages resonate regardless of where or how the consumer connects.

Here’s a look at some of our cross screen creatives in action:

• Starry Lemon Lime

• Royal Caribbean
• Ray-Ban

• Halo Top

As you can see, MobileFuse offers an array of tools to help advertisers deliver seamless cross-screen campaigns. Our approach means advertisers can get more creative with their campaigns while publishers benefit from increased monetization opportunities. Regardless of style, the goal is the same – delivering unique, high-performing ad experiences that drive results.

Want to see how cross-screen creative can work for you? Visit MobileFuse to learn more and start exploring the possibilities of immersive advertising. For more info on our approaches and ad unit capabilities, check out our creative showcase page.