Spring Break: How Cross-Screen Solutions Drive Results for Vacation Deals

Spring Break is one of the busiest travel seasons in the U.S., with 167.1 million people flying last spring, and even more expected to travel this year, including by car and cruise. Families, students, and couples actively search for the perfect getaway, making this a key moment for travel brands to connect with them.

To stand out in a competitive market, brands need to engage travelers seamlessly across multiple screens, ensuring their offers appear at crucial moments in the travel planning journey.

Why Cross-Screen Advertising Matters for Spring Break Deals

Modern consumers interact with multiple screens daily, switching between mobile devices, smart TVs, laptops, and digital billboards. As travelers research and book vacations, they engage across various platforms, making a cross-screen approach essential for ensuring vacation deals reach engaged travelers at key moments.

1. Mobile, CTV & DOOH: A Perfect Match for Travel Marketing

Spring’s arrival influences travel behavior, and cross-screen advertising effectively taps into the seasonal mindset. Combining mobile, CTV, and DOOH advertising is a powerful way to boost engagement and conversions. Here’s why:

Mobile Inspires, CTV & DOOH Convert: As travelers browse destinations — whether Florida beaches, Arizona’s Grand Canyon, or California wine country — they often start their trip research on mobile devices. In fact, 70% of travelers use mobile devices to plan their trips. However, when it comes to making an impact, CTV and DOOH deliver high-quality, engaging ads at home or in high-traffic areas like airports and shopping malls.

Seamless Retargeting: A traveler who sees a deal on CTV or DOOH can later be retargeted with a mobile ad featuring a limited-time offer, increasing their likelihood of booking. Studies indicate that cross-device retargeting increases conversion rates by 30%.

Extended Reach & Frequency: By combining CTV’s broad exposure, DOOH’s public visibility, and mobile personal engagement, travel brands can reach audiences multiple times, reinforcing their message and driving conversions. Explore more of our travel verticals here.

2. Personalization Drives Higher Conversions

Spring is about adventure and renewal, and cross-screen strategies help tailor travel deals to individual preferences. Here’s how:

Geo-Targeting: Ads can be customized by location, promoting nearby resorts, ski lodges (for those catching the last snow), or city escapes. DOOH screens in travel hubs like airports and transit stations reinforce these offers.

Behavior-Based Retargeting: If a user watches a CTV ad about Spring Break destinations but doesn’t book, mobile ads can follow up with urgency-driven messaging, such as “Limited Seats Left!”

3. Data-Driven Insights Improve Campaign Performance

A major advantage of cross-screen advertising is tracking consumer behavior across multiple platforms. Travel brands can use these insights to:

Identify high-intent audiences who previously engaged with CTV and DOOH ads and re-engage them on mobile.

Optimize ad spend by focusing on the highest-performing channels. Retargeting alone accounts for 35% of app marketing conversions, but when paired with CTV ads, mobile conversion rates can significantly increase. This makes CTV highly effective before mobile retargeting, as users who engage with CTV content are more likely to respond to personalized mobile ads.

Measure conversion paths to understand how different touchpoints contribute to bookings. Last year, over 850 million people used a travel app, showing the increasing reliance on digital platforms for trip planning. This highlights the need for an integrated cross-screen strategy to effectively reach travelers at every stage of their journey.

Spring Break Success: Winning with Cross-Screen & DOOH Solutions

To make the most of Spring Break advertising, travel brands should:

Launch Early & Build Awareness: Start campaigns in January and February to capture early planners, while also targeting last-minute travelers closer to March.

Create a Unified Messaging Strategy: Ensure ad creatives are consistent across mobile, CTV, and DOOH, reinforcing offers with spring visuals — such as bright blue skies and sunny beaches.

A strong cross-screen strategy — including mobile, CTV, and DOOH — helps travel brands boost visibility, engagement, and bookings during the competitive Spring Break season. MobileFuse’s solutions make it easy to connect with travelers at key moments, whether they’re browsing on mobile, watching CTV ads, or passing DOOH screens in high-traffic areas.

To learn how MobileFuse can elevate your campaign, reach out today.