Mother’s Day Campaigns: Using Mobile Ads to Reach Last-Minute Shoppers
Mother’s Day is one of the most emotionally resonant and commercially powerful holidays in the U.S., with 2025 spending expected to exceed $34 billion. While many consumers shop early, a large segment waits until the last minute to find the perfect gift.
This creates a critical — and often overlooked — opportunity for advertisers: capturing last-minute shoppers in real time through mobile. With MobileFuse, brands can deploy precision-targeted mobile and CTV campaigns that reach shoppers right before they buy.
Why Mobile Matters for Mother’s Day
Last-minute shoppers are mobile-first by necessity — and the data proves it. On Christmas Day 2024 alone, 79% of online orders were placed on smartphones, underscoring how mobile becomes the dominant tool when urgency peaks. While they’re out running errands, 43% of shoppers use their phones in-store to look up product information, delivery options, or availability. And when it comes to delivery expectations, 80% of consumers now desire same-day shipping, with over 76% wanting their orders within just three hours — making mobile the essential gateway for fast, frictionless fulfillment.
Whether it’s flowers, brunch reservations, or a quick gift card run, these buyers are making decisions fast, and MobileFuse enables brands to meet them in the moment.
How MobileFuse Helps Brands Win Mother’s Day
MobileFuse offers real-time targeting, creative flexibility, and data-driven insights to drive campaign success. Here’s how we help brands cut through the noise and connect with last-minute Mother’s Day shoppers:
Precise Audience Targeting
We leverage app usage, purchase history, and historical location data to identify shoppers with high purchase intent:
- Gift Givers: Users of loyalty apps from Nordstrom, Bloomingdale’s, Best Buy
- Last-Minute Shoppers: Active users of Amazon, Target, and flower delivery apps
- Store Visitors: Shoppers frequenting department stores, florists, or big box retailers
By combining this data, MobileFuse can target users who are ready to act right now.
Dynamic Ad Experiences
Last-minute decisions require fast, frictionless action. Our creative formats are designed for urgency and conversion:
- Shoppable Ads: Let users tap and buy instantly
- Countdown Timers: Build urgency with “Only 2 Hours Left!” messaging
- Dynamic Creative Optimization (DCO): Tailor creative based on time of day, location, or user behavior
These formats help turn quick glances into real results. Explore more of our creative formats here.
Hyperlocal Targeting That Drives Foot Traffic
MobileFuse’s location intelligence guides users to nearby stores with in-stock gifts or local promotions. Perfect for:
- Last-minute flower runs
- In-store gift card pickups
- Mother’s Day brunch reservations
Imagine an ad that says, “Need a gift now? Your local home goods store is 0.4 miles away and has gift cards and candles in stock.” That’s MobileFuse in action.
Mother’s Day Campaign Performance: By the Numbers
Advertisers using MobileFuse for holiday campaigns have seen consistently strong results:
These aren’t just clicks — they’re conversions driven by real-time, intent-based engagement.
Shoppers may wait until the last minute, but your campaign strategy doesn’t have to. With MobileFuse, brands can launch agile, high-impact campaigns that connect with consumers when they’re most likely to buy.
