MobileFuse and AWS: Partnering to Drive Real-World Efficiency in Ad Tech

AWS has announced the general availability of RTB Fabric, a purpose-built, cloud-native service designed to make real-time bidding (RTB) workloads more efficient and reliable. Built on AWS’s secure global infrastructure, RTB Fabric simplifies what has traditionally been a complex, high-latency process, enabling faster and more stable programmatic transactions, as well as improved network performance.

MobileFuse is proud to be among the first ad tech partners to collaborate with AWS, bringing this innovation to market. This partnership reflects our shared commitment to creating a more efficient, transparent, and sustainable digital advertising ecosystem.

Delivering Practical Impact

RTB Fabric enhances how data moves through programmatic exchanges by reducing latency and easing infrastructure demands. For MobileFuse, this means optimizing supply paths, boosting operational efficiency, and freeing our engineering teams to focus more on innovations that directly benefit advertisers and publishers.

While AWS highlights potential cost reductions of up to 80%, the broader impact lies in systemic efficiency — faster data exchanges, reduced overhead, and fewer points of friction in the ad delivery process. These infrastructure gains translate into greater reliability, improved transparency, and smarter use of resources across the ad tech supply chain. Learn more about it here: AWS RTB Fabric.

A Shared Vision for Smarter Advertising

“MobileFuse is built around innovation and efficiency, and AWS RTB Fabric aligns perfectly with that vision,” said Dan Barnett, EVP of Engineering at MobileFuse. “It allows ad tech companies to exchange data locally, improving speed and reliability while reducing unnecessary internet traffic. The result is lower costs, smaller environmental impact, and a more technically streamlined ecosystem — an advancement that benefits everyone involved.”

For MobileFuse, this collaboration reinforces our mission to build a smarter, more transparent, and privacy-conscious future for mobile advertising. By integrating AWS RTB Fabric into our ecosystem, we can continue innovating, enhance both performance and cost efficiency, and deliver a more streamlined programmatic experience for brands, agencies, and consumers alike.

We’re excited to continue working with AWS to accelerate innovation in ad tech — expanding speed, scalability, and long-term sustainability across the industry.