Introducing MobileFuse Insights for PMPs: MobileFuse-Level Reporting for Private Marketplace Campaigns
MobileFuse has introduced MobileFuse Insights for PMPs, a solution that provides advertisers with the same level of reporting and insight they expect from MobileFuse, now available directly on PMP deals.
Since 2015, MobileFuse Insight Reports have helped managed-service clients better understand what’s driving performance beyond standard programmatic metrics. Now, for the first time, those same insights are available for PMP campaigns, extending MobileFuse’s intelligence beyond managed-service.
What MobileFuse Insights for PMPs Delivers
MobileFuse Insights for PMPs gives advertisers a more consistent way to measure and evaluate performance across premium programmatic inventory, without relying solely on surface-level metrics.
Buyers gain access to insight reports across key performance and audience dimensions, including:
- Audience demographics, such as age, gender, household income, ethnicity, and population density
- Device intelligence, including carrier and operating system
- Environmental context, such as time of day, day of week, and weather
- Location intelligence, including ZIP code, city, DMA, and state
These insights help advertisers better understand who they’re reaching and how audiences engage with PMP campaigns, making it easier to apply learnings to future campaigns and planning decisions.
Elevating PMP Performance With MobileFuse Intelligence
With MobileFuse Insights for PMPs, advertisers can bring more clarity and consistency to their PMP reporting. The result is better visibility into performance, more informed optimization decisions, and insight that can be carried forward across campaigns - powered by intelligence proven across years of MobileFuse campaigns.
Premium inventory shouldn’t come with limited insight. Now, it doesn’t have to.
About MobileFuse
MobileFuse is one of the largest in-app, CTV, and DOOH advertising platforms. The company serves leading brands, agencies, bidders, and app developers across a variety of verticals. MobileFuse empowers its clients by reaching highly curated and receptive audiences via unique solutions combining moments-based targeting, patented location verification, custom creative, and data-driven insights across a large location-based in-app and CTV exchange.
