The MobileFuse SDK: Powering Quality Brand Experiences Across Mobile Apps
MobileFuse continues to advance how brands connect with audiences in mobile app environments through its Software Development Kit (SDK) - a powerful solution that enables advertisers to tap into premium, measurable, and transparent mobile inventory.
As consumers spend more of their mobile time in apps, advertisers need tools built for the realities of in-app delivery - not just performance-oriented systems carried over from earlier mobile eras. Many traditional approaches fall short when it comes to placement quality, reliable measurement, and smooth creative rendering. The MobileFuse SDK was built to bridge that gap, giving brands a dependable way to reach people inside the apps they trust, with the clarity and control needed for meaningful campaign impact.
Today, the MobileFuse SDK delivers over 150 billion in-app ad requests per month, actively powering brand campaigns across trusted mobile apps. This reflects the growing role of SDK-based delivery across the MobileFuse platform.
What the MobileFuse SDK Offers to Advertisers
A Brand-First SDK for Real Mobile Environments
The MobileFuse SDK was built to support brand and agency advertisers by delivering ads inside the apps people use every day. Through direct integrations with weather, wellness, lifestyle, shopping, utility, and other trusted app categories, the SDK ensures campaigns appear in settings that feel natural for brand messaging. These integrations provide predictable, consistent placements, fewer rendering or performance issues, and cleaner supply paths - all in environments that reflect well on the brand.
The SDK is integrated directly into publisher apps by the publishers themselves, allowing ads to be delivered straight into the app environment. This direct approach reduces unnecessary complexity in delivery and provides a more stable and consistent experience for advertisers.
Because MobileFuse owns and maintains its SDK alongside its ad exchange, machine learning infrastructure, and managed ad operations, the platform benefits from tighter integration across the entire delivery path. This end-to-end ownership allows MobileFuse to optimize performance more directly and ensure ads render consistently as intended, creating a more seamless and reliable advertising experience with no reliance on third-party display managers.
This gives advertisers confidence that their campaigns reach people during everyday moments in apps that align with real consumer behavior.
A Lightweight Video Player Designed to Maximize Ad Visibility
At the core of the SDK is a lightweight video player designed specifically for in-app delivery. It starts quickly, plays smoothly, and helps more videos run without interruption - which naturally boosts viewability and completion rates.
Publishers using the SDK have also seen higher fill rates and stronger eCPMs, reinforcing how consistent delivery benefits both advertisers and publishers.
Addressability That Works With or Without Device IDs
As traditional device identifiers continue to change, the MobileFuse SDK supports addressability both when device IDs are available and when they are not. This includes support for alternative ID solutions that help campaigns remain accurate and consistent across different app environments.
By supporting multiple identity approaches, advertisers can maintain reliable audience reach and strong match rates without depending on any single identifier. This flexibility allows brands to continue reaching relevant audiences as privacy expectations evolve and the mobile ecosystem changes.
Clear, Independent Measurement Through OMSDK
Reliable measurement is an essential part of brand advertising. The MobileFuse SDK is OMSDK-certified and supports the IAB Open Measurement SDK (OMSDK), giving advertisers access to independent tools that show how ads are viewed and delivered inside mobile apps. Viewability, brand safety signals, invalid traffic, and delivery quality are measured through a consistent industry standard, providing a clear and dependable view of campaign performance across partners.
Rich Media That Works Reliably Across Apps
The MobileFuse SDK supports the latest version of MRAID, allowing interactive and rich media ads to run properly across a wide range of mobile apps. Whether it’s a swipeable, expandable, or tap-driven experience, brands can be confident their creative will function as intended. Publishers also benefit from simplified implementation, as the SDK handles rendering consistently.
Lightweight Design With Minimal App Impact
At under 1 MB, the MobileFuse SDK integrates easily without slowing down apps or affecting user experience. Its small footprint reduces technical complications for publishers and supports more stable, reliable inventory for advertisers.
MobileFuse’s team is available to walk advertisers and agencies through SDK capabilities, creative opportunities, and inventory access. Reach out to your representative or contact us at mobilefuse.com/contact to explore integration and campaign options.
