16 Years in Adtech: Crafted for Quality. Engineered for Results.
When MobileFuse launched in 2009, only 0.5% of the internet was mobile. While others overlooked it, we saw the future. Sixteen years later, mobile has become the foundation of modern advertising - and MobileFuse has grown into one of the industry’s most trusted, independent adtech leaders.
From the early days of in-app campaigns to today’s omnichannel ecosystem, our mission has remained constant: build technology and creative solutions that deliver meaningful results for brands and media planners.
From Vision to Leadership
Our beginnings were simple: experts with a mobile-first mindset. But over time, the industry - and MobileFuse - evolved. We expanded our platform to include additional screens, in-house creative services, and transparent measurement, helping partners achieve outcomes that go far beyond impressions.
Our independence allows us to build long-term partnerships, not short-term wins. We measure success by enduring client trust, not investor returns.
Milestones Along the Way
Sixteen years in business is rare in adtech. It didn’t happen by chance. A few pivotal decisions shaped our path:
- MobileFuse Studio Launch: elevating campaigns with creative storytelling built in-house.
- Measurement & Insights: setting the standard for transparency and accountability.
- SDK & Enhance Acquisition: acquiring Enhance to build our SDK was a defining moment that expanded our data intelligence and technical foundation. The integration accelerated innovation and strengthened the performance capabilities that power our platform today.
- Omnichannel Expansion: growing beyond in-app into CTV, DOOH, and new frontiers.
Why It Matters for Brands & Media Planners
Adtech is not for the faint of heart. Platforms rise and fall, privacy rules rewrite the playbook, and now AI is disrupting every part of how audiences are reached. Many companies are still trying to adapt. MobileFuse has already proven it can thrive in every wave of change.
That experience matters. With MobileFuse, you’re working with a partner who’s navigated every shift - and knows how to turn disruption into opportunity.
And the results prove it:
- 45% average lift in visits across campaigns
- 77% of campaigns deliver incremental visit lifts
- 29% average lift in brand awareness
- 12% average lift in sales
- 87% average incremental reach over linear with our CTV campaigns
What’s Next
The next era of advertising will be defined by data intelligence, AI integration, and sustainability. At MobileFuse, we’re already building toward that future:
- Machine learning is embedded into every solution to optimize outcomes, powered by MobileFuse’s proprietary SDK data set and years of campaign intelligence.
- Unified data systems to sharpen audience insights and strategy.
- Sustainability reflects our commitment to reducing carbon emissions, optimizing energy efficiency, and promoting greener media practices across our operations and campaigns.
Sixteen years is more than a milestone. It’s proof. Proof that when you are Crafted for Quality and Engineered for Results, you don’t just adapt to the industry. You lead it. And with our partners, the best is still ahead.
Get in touch with us if you’d like to learn how we can help you advance your mobile strategies.
