Father’s Day Advertising: Turning Online Discovery Into In-Store Action
Father’s Day can be a powerful moment for brands: a high-intent occasion with meaningful offline impact. In 2025, U.S. Father’s Day spending is projected to once again approach record levels, building on the $22.4 billion spent in 2024, making it one of the highest in recent years. Much of that spend is directed toward gifts that are researched online but purchased in-store, especially in the final days leading up to the holiday.
For advertisers, this presents a unique challenge — and opportunity: how do you drive action from a mobile discovery moment all the way to an in-person purchase?
With in-app mobile advertising being one of MobileFuse’s core strengths, and powerful integrations across CTV and DOOH, brands can create frictionless, full-funnel experiences that meet shoppers where they browse — and nudge them to where they buy.
Why Father’s Day Requires an Online-to-Offline Strategy
Father’s Day gift buying is:
- Personalized and interest-led (tech, BBQ, sports gear, tools)
- Often spontaneous (many gifts are chosen just days before)
- Frequently fulfilled in-store, even when discovered online
According to a survey by Sago, 29% of Father’s Day shoppers plan to shop exclusively in physical stores, while 42% use both online and in-store channels. These are gift buyers primed for action — if your brand can guide them.
1. In-App Mobile: Guide the Journey in Real Time
Mobile is the first stop for Father’s Day inspiration. Whether browsing deals, checking reviews, or searching for store hours, shoppers rely on in-app experiences to inform quick decisions.
With MobileFuse mobile ads, you can:
- Target audiences by app usage, location behavior, and real-time context
- Deliver swipeable gift guides, interactive quizzes, and tap-to-buy CTAs
- Use creative urgency like countdowns, same-day pickup alerts, or inventory messages
These moments of micro-intent are where MobileFuse helps brands capture attention — and convert it.
2. CTV: Build Preference on the Big Screen
When families are streaming together — after dinner, on weekends, or before bed — CTV becomes a high-impact touchpoint for reinforcing brand messages.
MobileFuse CTV capabilities enable you to:
- Extend mobile reach with premium streaming inventory
- Deliver sequential messaging across devices
- Build brand preference through storytelling and co-viewed impressions
According to Adweek, marketers increasingly see CTV as a powerful tool for building brand awareness and driving engagement early in the funnel — making the screen in the living room a critical influence in the path to purchase.
3. DOOH: Close the Loop at the Point of Sale
As Father’s Day approaches, the rush is real, and shoppers are out. MobileFuse’s Digital Out-of-Home (DOOH) solutions let advertisers deliver hyper-relevant, real-world messaging that drives store traffic and same-day action.
With MobileFuse DOOH, brands can:
- Geofence retail hubs and activate screens near relevant locations
- Trigger proximity-based messaging: “Gift cards available — 0.3 mi ahead”
- Adapt creative by time of day, weather, or product availability
A Full-Funnel, Cross-Screen Platform
MobileFuse helps brands unify mobile, CTV, and DOOH into a single, performance-driven strategy.
We offer:
- Smart targeting enriched by contextual and location signals
- Dynamic creatives that adjust by platform, place, and time
- Cross-screen measurement that captures both digital engagement and in-store impact
For Father’s Day and every retail moment that matters, we empower campaigns to go beyond awareness and into action. Whether it’s a gifting holiday, seasonal promotion, or always-on activation, MobileFuse delivers cross-screen results that convert.
Let’s turn mobile moments into real-world results.
