Built to Deliver: Real Outcomes from MobileFuse Campaigns

Advertisers are under growing pressure to show their campaigns deliver real results. It’s no longer enough to simply launch creative experiences — brands are expected to prove what those efforts actually achieve. That’s why outcome-based media is no longer a nice-to-have; it’s a must.

A recent study by the Interactive Advertising Bureau (IAB) found that business outcomes like sales and foot traffic have become more important to advertisers than traditional KPIs like impressions or clicks. This shift signals a new expectation in the industry: campaigns must prove their value through tangible, bottom-line impact.

Since our founding in 2010, MobileFuse was built to deliver exactly what today’s marketers demand: outcomes they can trust and prove. We focus on real results — sales, visits, brand lift — not vanity metrics. We’ve doubled down on transparency, prioritized brand-safe environments, and partnered with the most trusted measurement providers to give our clients what they really need: performance they can see and trust.

Let’s break down what MobileFuse has actually delivered.

Add-to-Cart Engagement: 91% Conversion Rate

Great advertising doesn’t stop at grabbing attention — it compels action. That’s exactly what we achieve with our mobile strategies. With a 91% add-to-cart transfer rate, our campaigns do more than just inspire — they drive decisions at the moment that matters. For brands focused on e-commerce, this is where ad spend turns into tangible growth.

In-Store Results: Visits & Sales Lift

For brick-and-mortar and omnichannel retailers, success means bringing consumers from the screen into the store. Our campaigns are designed to do just that:

• A 77% lift in incremental store visits shows our ability to influence real-world behavior.
• An average 12% sales lift reflects how our media strategies deliver results at the register.

We achieve this by combining real-time location targeting, weather triggers, and dynamic creative to connect with people when it’s most relevant and contextually meaningful.

Brand Awareness & CTV Reach

Before making a purchase, consumers need to recognize and trust a brand. That’s why we give just as much attention to upper-funnel efforts as we do to conversion-driven strategies. In 2024, MobileFuse helped clients:

• Increase brand awareness by 29%, as measured by independent brand studies.
• Reach 87% new CTV audiences, verified by iSpot.

Our cross-platform solutions make every media dollar work harder by reaching new audiences who haven’t previously encountered your brand.

Verified Viewability Across Screens

Ads only work if people actually see them. That’s why viewability is a foundational metric for everything we deliver. We partner with top verification platforms to ensure placements are truly impactful:

• 88% mobile viewability, as reported by DoubleVerify (DV).
• 98% CTV viewability, certified by Integral Ad Science (IAS).

This means your brand gets premium exposure in quality environments, not wasted impressions.

Every campaign we run is grounded in a simple belief: media should drive real, measurable business outcomes. MobileFuse delivers impact you can actually see.

If you're looking to understand the real-world effect of your media — not just surface-level metrics — we’re here to help. With trusted measurement partners and transparent reporting, we make sure every media dollar is working for you.

No guesswork. No fluff. Just performance you can count on. Reach out — let’s make your media do more.